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Why Boxing Promoters Choose MMA

Another revealing look:

In a short period of time, MMA has become a viable and marketable commodity for Kelly and his company. It has made him think about devoting the majority of his time away from boxing.

"It depends on the day you ask me," Kelly said. "Sometimes I think yes, but my background is in boxing and I've done more boxing shows. We are international in the boxing business. We are pretty entrenched in boxing, but as the company grows, I'm trying to position to the ultimate goal of having two separate, but united, entities within Titan for boxing and mixed marital arts.

"You can't deny mixed martial arts is exploding in popularity, so we'd be foolish not the jump on the bandwagon, so to speak."