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Marlon Sims and Noah Thomas

Courtesy Lay and Pray, we get a breakdown of the real motivations behind the Marlon Sims vs. Noah Thomas fight(s).  Notable quote:

Granted a second chance at boosting the show's sagging ratings is more like it. The bloody backyard fight was so foolish, and Dana White so outraged, that the UFC and Spike heavily promoted it the week before the episode ran, showed it in full, then rewarded them with a UFC appearance.
Which is it, Dana?  Are you "disgusted" with their actions or hopeful their disgusting actions will turn the TUF 5 ratings train to nowhere around?