Why oh why can't ESPN figure it out? William K. Wolfrum of WorldGolf.com says:
Case in point, I just now saw that Randy Couture beat Tim Sylvia for the UFC Heavyweight crown. Now, whether you like the sport or not, this is a pretty huge deal. Couture is 43 and been through a lifetime of battles, and he beat the hell out of a younger, MUCH bigger Sylvia. If you're going to give Evander Holyfield coverage for beating some bum at the age of 44, you really need to give Couture coverage for dominating a guy like Sylvia. It's the kind of story any sports fan would appreciate.
MMA fights aren't everyone's cup of tea. But neither is golf for many, especially when there isn't a Tiger Woods or Michelle Wie in the field. Nonetheless, MMA is a valid sport. I've actually had phone interviews with both Couture and Sylvia, and found them to be interesting guys that are dedicated to their sport. This isn't professional wrestling (or Bum Fights).
Are UFC bosses and its fans often guilty of hyperbole? Of course. But the whole "let's pretend they don't exist" attitude on the part of the nation's sports editors is elitist. It's a valid sport, with a solid fan base. It's time sports editors caught on to that.