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Gary Shaw's Tips For Success

The most important detail in selling a fight? Make sure both fighters are marquee names:

"Remember one thing. In order to make the gigantic dollars, then you need two fighters," Shaw explained. "One fighter doesn't make a fight. And the only two fighters that I know that have ever been able to put all the butts in the seats by themselves are (Mike) Tyson and Oscar De La Hoya. And they're very few and far between.

"Most other fights need both sides to make the huge fight. So De La Hoya and Mayweather did huge pay-per-view numbers, but it took both fighters. It took more of a street guy in Mayweather and more of a crossover in De La Hoya. So you need that as well in the mixed martial arts. But I don't think that there's the discrepancy that you all think there might be out there. I think there's some bad info out there."

The last two sentences there by Shaw are a reissuing of his position that there isn't a discrepancy between what boxers and MMA fighters make. Please. For starters, none of us really know what anyone is making between sponsorships and bonuses. More importantly, while I don't presume the money De La Hoya or Mayweather earns is typical of professional boxers, it's hard for me to swallow the idea that a sport routinely covered in national/mainstream media outlets, historically revered, mainstream accepted, and cozy with blue chip sponsors pays their athletes roughly identical sums to a sport whose premier association has an instant replay sponsored by malt liquor.