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Kevin Iole, Yahoo Sports, Mouthpiece for Dana White

Surprise surprise, Kevin "TUF NOOB" Yahoolie is totally carrying water for Dana White in his latest column. Gotta love that corporate media -- talk about journalistic ethics!

Here's some low lights:

Kevin threatens Randy on Dana's behalf:

  • "bet on this: Couture will be in a suit in a court room before he's wearing board shorts preparing to fight Fedor Emelianenko any time soon."

Kevin weaves a conspiracy theory that fingers a bad guy that isn't Dana:

  • "Have no doubt that Mark Cuban, the Dallas Mavericks' owner, would-be Chicago Cubs owner and the fledgling MMA promoter, is somehow involved in the M-1 Mix Fight promotion that allegedly signed Emelianenko to a multi-million dollar contract last week. Cuban declined comment via e-mail when asked whether he is part of M-1."

Kevin repeats Dana's legal threats:

  • "Those differences of opinion are going to land the parties in court. After nine months, expect Couture to try to fight and the UFC to go to court to stop him. Couture will argue that time is of the essence, because he'll be nearly 45, and that if he isn't granted a court order and allowed to fight, he'll be irreparably harmed. The UFC will argue that its entire business will be undermined if Couture is allowed to break his contract."

And finally Kevin shits all over Randy on Dana's behalf:

  • "Couture handled the situation as poorly as he could have. He was in South Africa filming a movie when he made the announcement. He would have come off a lot classier had he been in the U.S. and faced the media to answer the tough questions."

But wait, buried way down below the article Kevin actually points out Dana's biggest weakness -- secrecy:

  • "How to handle the UFC's non-disclosure of fighter salaries has been a huge problem for me and other journalists. I have long believed the fighters should get every cent they can for what they do. But I also don't begrudge the promoters making a profit. There was one major UFC fighter who was telling me about a contract that would pay him millions. But when he fought, his salary was listed as far less than $100,000. He didn't want to talk publicly about his contract for fear of irritating White. But if the information were public, like it is in the NFL, NBA, Major League Baseball and the NHL, the rumors wouldn't spread like they do. It seems that Dana is creating the problem he professes to loathe with this secrecy."

Oh yeah, he also breaks a tiny bit of actual news:

  • "The winner of the Brandon Vera-Tim Sylvia fight on Saturday at UFC 77 in Cincinnati will meet Antonio Rodrigo Nogueira for the vacant heavyweight title sometime early next year."
Nice work Kevin, when you get the taste of Dana's taint out of your mouth give me a call sometime and I'll tell you the difference between an armbar and a kimura and the difference between covering a sport as a journalist and serving as a transcriber for a sports executive.

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