sports business journal Stories - Bloody Elbow
Lorenzo Fertitta and Dana White among the top '50 Most Influential People In Sports Business' for 2011
Ultimate Fighting Championship (UFC) has two of its highest-ranking executives rated among the top "50 Most Influential People In Sports Business" for 2011, according to the Sports Business Journal. Coming in at number 41, Chairman Lorenzo Fertitta and President Dana White make the list for their...
No One in MMA Makes 50 Most Influential in Sports Business List
I won't say it's routine, but I often hear more than I'm comfortable with the idea that what Dana White and the Fertittas accomplished with the UFC sports property "will be taught in business schools" for some time. Honestly, it's very difficult to think of a more hardcore delusion than this. One...
Sports Business Journal: MMA Fans Skew Young, Wealthy
Sports Business Daily reports on an extensive survey done by Scarborough Sports Marketing (subscription required and recommended): Mixed Martial Arts (MMA) is attracting young, wealthy, high-tech consumers, according to Scarborough Sports Marketing's first-ever look at the sport. MMA fans are...
UFC Cementing Place as Industry Leader
A recent article in the Sports Business Journal emphasizes how the UFC continues to build on its success while many would-be competitors are struggling to survive. Notable excerpt: Zuffa LLC, the UFC’s parent company, says it is turning a profit on $300 million in annual revenue....
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