sports business journal Stories - SB Nation
Sports Business Journal: MMA Fans Skew Young, Wealthy
Sports Business Daily reports on an extensive survey done by Scarborough Sports Marketing (subscription required and recommended): Mixed Martial Arts (MMA) is attracting young, wealthy, high-tech c...
UFC Cementing Place as Industry Leader
A recent article in the Sports Business Journal emphasizes how the UFC continues to build on its success while many would-be competitors are struggling to survive. Notable excerpt: Zuffa LLC,...
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