explains the disappearance of the WEC brand on last night's Faber vs. Aldo
"[The WEC and UFC] are two different brands on two different networks," White said. "Even though they're owned by the same company, they're two different brands owned by the same company. The networks aren't going to let us do it."
"Those of you that have been around the TV business know what a battle it is when you have two different brands and all this other stuff," White told MMAjunkie.com (www.mmajunkie.com). I really have to thank Spike and Versus for working with me on this thing."
"For me to get Spike over the hump to put this thing on and promote the 'Countdown' show and all the other stuff, thank God these guys went ahead and delivered and put on a good night for the sport. It was awesome."
"Whenever you promote a pay-per-view, you don't want to limit yourself. WEC is on Versus. UFC is on Spike TV. We went with no branding for this one, and we got as much promotion as we could."
"They'll figure it out," White said. "At the end of the day, it's about the fights. If you're going to buy tickets to come to the show, if you're going to buy the pay-per-view, it's about the fights that night.
"We just wanted to make sure that we could expose these fights to as many people as possible. A-B-C-D-E-F-G, it doesn't mean [expletive] to me. Sell some pay-per-views. That's what we are at the end of the day: a pay-per-view company."
HT: MMA Junkie
Faber vs. Aldo coverage