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Dana White explains the disappearance of the WEC brand on last night's Faber vs. Aldo...

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Weclogo1
Dana White explains the disappearance of the WEC brand on last night's Faber vs. Aldo broadcast: "[The WEC and UFC] are two different brands on two different networks," White said. "Even though they're owned by the same company, they're two different brands owned by the same company. The networks aren't going to let us do it." "Those of you that have been around the TV business know what a battle it is when you have two different brands and all this other stuff," White told MMAjunkie.com (www.mmajunkie.com). I really have to thank Spike and Versus for working with me on this thing." "For me to get Spike over the hump to put this thing on and promote the 'Countdown' show and all the other stuff, thank God these guys went ahead and delivered and put on a good night for the sport. It was awesome." "Whenever you promote a pay-per-view, you don't want to limit yourself. WEC is on Versus. UFC is on Spike TV. We went with no branding for this one, and we got as much promotion as we could." "They'll figure it out," White said. "At the end of the day, it's about the fights. If you're going to buy tickets to come to the show, if you're going to buy the pay-per-view, it's about the fights that night. "We just wanted to make sure that we could expose these fights to as many people as possible. A-B-C-D-E-F-G, it doesn't mean [expletive] to me. Sell some pay-per-views. That's what we are at the end of the day: a pay-per-view company." HT: MMA Junkie Faber vs. Aldo coverage

WEC in Sacramento means two things: Urijah Faber and a super hot cop to walk him in. So what will...

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WEC in Sacramento means two things: Urijah Faber and a super hot cop to walk him in. So what will it be tonight? Blonde, brunette, or Gob?

Dana White says that fighters on this weekend's WEC 48 pay-per-view will be getting bigger...

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Dana White says that fighters on this weekend's WEC 48 pay-per-view will be getting bigger paychecks than they normally get for Versus events: "What we do in these situations, we have a better grasp of what's going to happen in a UFC pay-per-view," he told MMAjunkie.com (www.mmajunkie.com) today. "We can actually almost nail the number on what we think we're going to do. "This is our first time doing this, so we don't know how this is going to do. But yeah, the WEC fighters on this card will make more money than they've ever made before." White said it would be "terrible" if Saturday's pay-per-view buy rate did not double the numbers of April 3's boxing match between Bernard Hopkins and Roy Jones, Jr., which reportedly drew 90,000 buys. "There's an evolution," White said. "When we started the WEC, you build a fan base on television, you get these guys some exposure, people know them, and then you make the leap to pay-per-view and hopefully it works out." HT: MMA Junkie WEC 48: Aldo vs. Faber coverage

WEC 48 Prelims Will Be Shown on Spike TV Starting 9pm ET: - Alex Karalexis (10-4) vs. Anthony...

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WEC 48 Prelims Will Be Shown on Spike TV Starting 9pm ET: - Alex Karalexis (10-4) vs. Anthony Pettis (8-1) - Leonard Garcia (17-5-1) vs. Chan Sung Jung (10-1) 'Countdown to Aldo vs Faber' will also be shown on Spike on April 21. WEC 48: Aldo vs Faber Coverage

Aside from the news that Dana White, and not Reed Harris will be promoting WEC 48, Joe Rogan...

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219uona

Aside from the news that Dana White, and not Reed Harris will be promoting WEC 48, Joe Rogan announced on twitter that he and Mike Goldberg will also be doing the commentary for the promotion's first PPV venture. HT: Beer Monster WEC 48: Aldo vs. Faber Coverage

Several prelims on the card for the WEC's PPV debut may air live on Versus, in a similar fashion to...

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Several prelims on the card for the WEC's PPV debut may air live on Versus, in a similar fashion to the UFC's airing of live prelim fights on Spike prior to PPV events. HT: MMA Frenzy WEC 48: Faber vs. Aldo coverage

Jamie Varner vs. Kamal Shalorus expected for WEC 48 on PPV in April. Jose Aldo vs. Urijah...

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2wemhir
Jamie Varner vs. Kamal Shalorus expected for WEC 48 on PPV in April. Jose Aldo vs. Urijah Faber Ben Henderson vs. Donald Cerrone Mike Brown vs. Manny Gamburyan Damacio Page vs. Antonio Banuelos Jamie Varner vs. Kamal Shalorus HT: MMA Weekly WEC 48: Faber vs. Aldo coverage
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