"DirecTV wanted to take Versus away from 6 million subscribers who were receiving it for no additional cost. That was simply not acceptable for us. We hope to resolve things amicably, but that's a non-starter."
Davis, noting that the network wasn't called by the DBS operator late Monday that it was about to be "turned off," said there haven't been any discussions since the service was disconnected Tuesday morning.
For its part, DirecTV has said the parties had disagreed about price, claiming the Comcast-owned Versus was seeking a 20% hike in license fees.
"Those increases aren't true," said Davis. "We're simply asking them to pay what the other providers are paying."