Bloody Elbow, for MMA and UFC news

Low UFC Undisputed 2010 sales force THQ to reduce its financial forecasts: [down $35m net sales] "Unfortunately, total sell through to date has been below our expectations and prior-year results. We will continue to drive demand through a strong marketing campaign and by working with our partners at the UFC, including the upcoming July 4th UFC 116 event featuring our cover athlete, Brock Lesnar. "While we are disappointed with this financial update, we continue to execute on our plan of bringing quality games to market .Our primary goal in fiscal 2011 was to position THQ for growth in fiscal 2012 and beyond." HT: mcvuk.com UFC 116: Lesnar vs. Carwin coverage

UFC Undisputed 2010 sales slower than expected: Despite the stellar sales of its predecessor, THQ and Yuke's' UFC Undisputed 2010 is selling "slower than anticipated". Online retailer Amazon discounted the game $20 to $39 after only a week on sale. As a result, the analyst expects decreased reorders from retailers, and Lazard Capital Markets is decreasing its first fiscal quarter revenue estimates for THQ by $4 million, considerably below market expectations. He postulates that other recent releases like Rockstar San Diego's Red Dead Redemption could be "adding some competitive pressure." HT: gamasutra.com

UFC Undisputed 2010 requires code to play online if the game is bought used or rented: THQ is the latest publisher to join the fight against the sale of used games. The code is available with all new copies of the game. If the game is bought used and the code has already been redeemed, then a $5 access fee is required. Electronic Arts plans to soon implement the "Online Pass" and Ubisoft has also stated it plans to combat used sales with a similar method. HT: ign.com