UFC president Dana White has been making big claims for the pay-per-view (PPV) numbers he's expecting for UFC 148. He told ESPN last week that "all the indicators" that the UFC watches to try and...
UFC on FX 4 featuring Gray Maynard vs. Clay Guida was second in ratings for Men on Friday night with 1.3 million viewers.
The UFC was built on selling the brand. The fights were an event, something to be enjoyed from beginning to end. But now, declining TV ratings show us that the brand is not enough - fans are demanding better matchups and only tuning in for the top fighters. Can the UFC adjust to these new realities?
