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Luke Thomas talks to Sports Business Daily reporter John Ourand About Defining Terms Of Success,...

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Luke Thomas talks to Sports Business Daily reporter John Ourand About Defining Terms Of Success, Significance For UFC on Fox. Ourand is the man who broke the story earlier this week. He suggests who sponsors UFC a year from now will likely tell us more about the success of the deal than the television ratings.

UFC Going Mainstream Means Heavier Scrutiny, But Will It Change Their Act?

The lead-in to Thursday afternoon's press conference announcing the UFC's seven-year broadcasting deal with Fox began with a shocking discovery. Joe Rogan, the UFC's long-time color commentator, was wearing a blazer, a much more formal piece of attire that the part-time stand-up comedian wouldn't tell us is a mainstay in his closet.

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