UFC light heavyweight champion Jon Jones has signed a global sponsorship with Nike.
Business Insider recently attacked the UFC for their negative public image. What can the UFC learn from this attack? And why is that lesson so important?
For years MMA fighters were riding high on sponsor cash. Then a new UFC policy overlapped with a declining economy. Today fighters are struggling - The MMA Encyclopedia author Jonathan Snowden has more.
The UFC has exiled Full Tilt Poker as an Octagon sponsor.