UFC on Fox: UFC Smartly Sacrifices Pay-Per-View Buys for the Bigger Picture
One of the major talking points in the weeks following the announcement of the UFC on Fox deal was the logistical nightmare it would cause in attempting to find prominent match-ups without diminishing the pay-per-view product. Both Dana White and Lorenzo Fertitta consistently stated the importance of the company's PPV model, going so far as to say that it is still their number one priority.
