UFC Now Full Speed Ahead in Tricky China Market
The UFC has hired a competent executive to oversee their Chinese operations. But, without the MMA Yao Ming, is a Chinese expansion destined to fail? Jonathan Snowden explores the issue.
The UFC has hired a competent executive to oversee their Chinese operations. But, without the MMA Yao Ming, is a Chinese expansion destined to fail? Jonathan Snowden explores the issue.
