With UFC's 1 year extension with ESPN UK coming to an end in a few months time, the yet-to-launch BT Sport is the expected new home for the worldwide leader in mixed martial arts after ESPN began selling it's assets off back in February.
The buyrate for UFC 158: St. Pierre vs. Diaz might have actually topped one million buys, according to an industry insider.
Garry Cook is the new VP and Managing Director of the UFC in the UK, Europe, Middle East and Africa, but who is he and is he the right man for the job? KJ Gould takes a closer look at UFC's latest delegate.
The UFC was built on selling the brand. The fights were an event, something to be enjoyed from beginning to end. But now, declining TV ratings show us that the brand is not enough - fans are demanding better matchups and only tuning in for the top fighters. Can the UFC adjust to these new realities?
