Tag: ufc brand

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The UFC Brand and Georges St. Pierre vs Anderson Silva

144

As the UFC brand erodes, they become ever more dependent on their biggest stars.

Brock Lesnar and the Star System: Can UFC Adjust to New Realities?

131

The UFC was built on selling the brand. The fights were an event, something to be enjoyed from beginning to end. But now, declining TV ratings show us that the brand is not enough - fans are...

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