TapouT Partners With Tekken 6 for Apparel Line
TapouT is taking its brand into the videogame market through a new multi-year partnership with game developer Namco Bandai Games. The companies announced a new alliance today at Comic-Con 2009 in San Diego.
As part of the agreement, TapouT will design five co-branded T-shirts, which will appear as in-game customization options for characters in "Tekken 6," the latest installment of Namco's popular fighting game franchise. In addition to outfitting their "Tekken 6" fighters, players and fans will be able to wear their own Tekken 6 TapouT gear.
The deal is the first co-branding agreement Namco Bandai has struck with a major apparel company for in-game and offline gear.