Bloody Elbow, for MMA and UFC news

Jim Ross discusses the marketing of Shane Carwin vs. Junior dos Santos at UFC 131: "Yes...Shane Carwin is somewhat 'dry' on the personality front or so many feel but w/ Paul Heyman doing some producing for Spike TV for their countdown show, Heyman will do his usual good job of hiding Carwin's weaknesses, underscoring Shane's strengths, and capturing a few marketable sound bytes by a monster who has only lost one MMA fight and is one victory away from another, big money title fight. BTW...Dos Santos isn't exactly a sound byte machine either but it only takes a few key, honest and pointed remarks to adequately sell a fight. UFC fighters just need to be somewhat embellished TV versions of their true self and provide the consumer with viable and legit reasons to buy an event. No one is suggesting that they go hyperbole and over the top ala some pro wrestling stars back in the day or even the great Muhammad Ali who got his shtick from wrestling but had a natural, charismatic delivery that did not feel forced to me. "

Shane Carwin tweets that he's been blocked by the UFC twitter account, wonders if he's been fired. In a follow up tweet he asks for Scott Coker's phone number.

Shane Carwin tweets: "wow @UFC "Could not follow user: You have been blocked from following this account at the request of the user." Is this your fired?" "right this is an unfollow and a block. Does anyone know scott cokers number?"

Shane Carwin tweets - "And another worthy, great, honorable company supporting fighters banned from the UFC. Thank you for making a tough road even tougher." UFC 125: Edgar vs. Maynard 2 coverage