Now that Ronda Rousey has emerged as a star with hit ratings for Strikeforce, UFC president Dana White wants a PPV featuring Rousey vs. Cris Cyborg. Will the UFC's troubled relationship with Showtime prevent that from happening?
Early reports indicate that UFC 144 from Japan sold 375,000 pay-per-view buys, a very strong performance.
ESPN released an unsubstantiated story about UFC fighter pay. Find out the real truth behind the UFC's payment of it's competitors.
The UFC needs new pay-per-view stars and with Brock Lesnar retiring after UFC 141, they need them now.
Miguel Cotto and Antonio Margarito are set to resolve their heated dispute at the Garden. Tune in to Bloody Elbow for live results and play by play.
You can now watch the first few minutes of the #UFC 124: St. Pierre vs. Koscheck pay per view broadcast here.
Recent survey data suggests that UFC PPV parties hold on average of 10 people per household.
The UFC has begun to sue piraters of their pay-per-view products, but until there is an online alternative that's cheap, this effort will never work.
UC 91 does a big number
Adam Swift appeared on Inside MMA to discuss the PPV race in 2008 between the UFC, WWE, and HBO Boxing. Here is the video: You can also see the full chart he discussed over at MMA Payout. I...
