Bloody Elbow, for MMA and UFC news

Part of a week long series looking at the business of MMA, Jonathan Snowden looks at the apparel brand Bad Boy. The sport's longest lasting sponsor examined in depth.

MMAJunkie.com published a very intriguing interview with UFC president Dana White last week talking about the possibility of the UFC ramping up their global expansion efforts. At present-day, the UFC has stepped lightly into the international scene by promoting events in Canada, Eastern & Western Europe, the Middle East, and even "Down Under" in Australia...

My comments about Lorenzo Fertitta yesterday were not well received to say the least. Let me elaborate a little bit and clarify what I meant when I said Lorenzo coming about "wasn't good for Dana."...