Can Hendo add sizzle to his steak?
Fighters like Dan Henderson and Junior dos Santos could learn a thing or three about fight promotion from UFC big mouth Chael Sonnen.
fight promotion
Promoting UFC on Fox - Why Not Try the Truth?
Bloody Elbow's Josh Nason feels the UFC would be best served promoting fighter losses as much as wins, using the build for UFC on Fox 4 as an example.
