Tag: economics of mma

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The Economics of MMA: Inside the Bad Boy Empire

Part of a week long series looking at the business of MMA, Jonathan Snowden looks at the apparel brand Bad Boy. The sport's longest lasting sponsor examined in depth.

The Economics of MMA: Fight Night and the Sponsorship Game

How much money do UFC fighters really make from their sponsors? Total MMA author Jonathan Snowden exhausted his sources finding out the answer. Like all things in life, it's who you are and who you know that can make all the difference.

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