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Some of you might have noticed something a little different from Bruce Buffer during the last...

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Some of you might have noticed something a little different from Bruce Buffer during the last couple of events. Instead of saying "It's Time", he's been saying "It's Fight Time". Well, he explained the deal in a recent interview: "It's the last time you'll hear me say it. I was trying out a couple of things, I was going through some marketing aspects. And that's all I can really tell you right now. I wanted to try something for marketing purposes. But 'It's time' is mine, and we all know that. That's all I can basically tell you." HT Middle Easy

Silver Star, who sponsors such notable fighters as Anderson Silva, Forrest Griffin, Rich Franklin,...

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Silver Star, who sponsors such notable fighters as Anderson Silva, Forrest Griffin, Rich Franklin, and Lyoto Machida, have signed UFC ring announcer Bruce Buffer as their newest "brand ambassador". In conjunction, Silver Star will be designing a new "signature series" t-shirt featuring a Buffer-inspired design. HT: MMA Junkie

Bruce Buffer is ready to go head-to-head with his brother Michael, who will be announcing on the...

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Bruce Buffer is ready to go head-to-head with his brother Michael, who will be announcing on the Mayweather vs. Marquez card that's competing with UFC 103 this weekend: "Michael and I don't go head-to-head on purpose, but we do when that's the way the date falls, that we both have events," Bruce Buffer said. "I think the UFC has reached the point where fans appreciate the brand, and all the shows are successful. I'm surprised Golden Boy took the risk of taking on the UFC. The chance of losing pay-per-views doesn't make sense. "Now is the UFC's golden age," Bruce Buffer said. "Because of the leadership of Dana White and the Fertitta brothers, there's just been this explosion of the UFC brand as the biggest sport on pay-per-view." HT: FanHouse

Bruce Buffer Gets Custom, "Buffer 360" Phillies Team Jersey "I was honored to receive a Phillies...

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Bruce Buffer Gets Custom, "Buffer 360" Phillies Team Jersey "I was honored to receive a Phillies team jersey embossed with "BUFFER 360″ on the back. Now for me being a kid from Philadelphia this was a huge honor and one I will save forever." --Bruce Buffer

The Diego Sanchez vs. Clay Quida main event being the best MMA fight of the year in my opinion --...

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The Diego Sanchez vs. Clay Quida main event being the best MMA fight of the year in my opinion -- Clay Quida has a chin of granite and a heart the size of the Octagon and now Diego Sanchez should be guaranteed a shot at the 155 LB. UFC Light-Weight title against the winner of the BJ Penn/Kenny Florian war scheduled for August 8th at UFC 101 in Philadelphia. "360 or No 360″… as I read the blogs and MMA message boards, that seems to be a very popular UFC 100 question? We will see… one thing to be assured of is, I will definitely see you from the Octagon that night for the greatest UFC show in the history of the UFC! Never ceases to amaze me how deaths can run in threes as the entertainment industry was hit this week with the death’s of Ed McMahon, Farrah Fawcett and Michael Jackson. Jackson, aside from all his non-entertainment troubles and eccentricities, will go down as an entertainment icon who should be considered one of the greatest entertainers of his generation and in the history of music… --Bruce Buffer, blogs about the TUF9 finale, the Buffer 360, and Michael Jackson

Radio: ‘IT’S TIME!!! With Bruce Buffer (audio) Bruce Buffer debuted on the Sherdog Radio Network ...

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Radio: ‘IT’S TIME!!! With Bruce Buffer (audio) Bruce Buffer debuted on the Sherdog Radio Network Tuesday afternoon, and was joined by Mike Swick.
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