MMA Live on ESPN.com
Tonight is a big night as ESPN.com makes its first foray into MMA programming. As everyone knows Kenny Florian will be hosting.
Even more interesting is the fact that the show was delayed because UFC insisted it be UFC-exclusive. Florian is now hosting, and it'll be interesting to see if the show actually is UFC exclusive. Adam Swift broke this story:
This isn't the first time the UFC has pushed for exclusivity, however, media companies appear to be increasingly willing to look beyond just the UFC to see if there is a broader MMA market.
It will be very interesting to see if there are any UFC clips on this show. It is very hard to run a relevant MMA show without any UFC footage, which is why they are in position to make demands like this. By pushing it too far though they may lock themselves out of something big.
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Re: MMA Live on ESPN.com
by Kid Nate on May 15, 2008 4:39 PM EDT 0 recs
Re: MMA Live on ESPN.com
by Kid Nate on
May 15, 2008 4:40 PM EDT
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Re: MMA Live on ESPN.com
by Richard on
May 15, 2008 7:08 PM EDT
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Re: MMA Live on ESPN.com
by Michael Rome on May 15, 2008 4:54 PM EDT 0 recs
Re: MMA Live on ESPN.com
by AJB on
May 15, 2008 5:14 PM EDT
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Re: MMA Live on ESPN.com
by Kid Nate on
May 15, 2008 5:35 PM EDT
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Re: MMA Live on ESPN.com
by Michael Rome on May 15, 2008 5:22 PM EDT 0 recs
Re: MMA Live on ESPN.com
by pud333 on
May 15, 2008 5:38 PM EDT
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Re: MMA Live on ESPN.com
The broadcast TV thing is tricky. Any deal that is giving away 5 events a year for free is going to hurt their bottom line a lot if they don't get tremendous fees for it. The events will have to be big name fights for Broadcast TV, and they'll probably take a big hit on PPV in the short run. Any deal really needs to guarantee some sort of hype show for UFC events, needs to commit to promoting UFC PPV shows not actually on that channel, and needs to pay a lot.
I think it is completely understandable that Dana isn't going to turn his product over completely to CBS and just hope it turns out for the best. They have built up an extremely profitable and successful fighting company, and the idea of turning it over to people that know almost nothing about mixed martial arts is crazy, especially considering the fact that he is doing so well without them. It's not like they're in a position where they need a deal or they'll die.
by Michael Rome on May 15, 2008 5:40 PM EDT 0 recs
Re: MMA Live on ESPN.com
When that happens, my loyalties lie with the sport. I was a fan before Zuffa and I'll be a fan after the Fertittas get out.
by Kid Nate on
May 15, 2008 5:44 PM EDT
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Re: MMA Live on ESPN.com
by Richard on
May 15, 2008 7:10 PM EDT
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Re: MMA Live on ESPN.com
You know, I've watched Joe and Goldberg announce for so long, that it's hard to imagine watching a UFC match without them.
by pud333 on
May 15, 2008 6:25 PM EDT
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Re: MMA Live on ESPN.com
by smoogy on May 15, 2008 5:47 PM EDT 0 recs
Re: MMA Live on ESPN.com
The key to UFC's success is that the fans see a fixed group of fighters, know their favorites, and get to see each fighting every few months. The idea of a league with players you know coming up against each other is what sells in every sport. There's a reason Sylvia/Fedor will bomb on PPV, and it's that nobody knows who Fedor is.
In a dream world, the mainstream press becomes educated about mixed martial arts, we get a "real" rankings system, and find out who the best in the world is. Unfortunately that is not going to happen anytime soon, if ever, and for now the only company keeping MMA profitable and vibrant is Zuffa.
by Michael Rome on May 15, 2008 5:50 PM EDT 0 recs
Re: MMA Live on ESPN.com
I watched the UFC early on in the dark days and then started watching again a few years ago on a regular basis. I got into it because I liked a couple fighters and how they fought, but I knew nothing about something like BJJ. at the time, a ground fight looked like a tangled mess of limbs and torsos to me. It's only now that I feel educated enough, and about a couple years ago I really started to branch outside the UFC and take in some of the other organizations.
I think it's best to give the mainstream a fixed, polished product, and go from there. Even today sometimes I get confused as to who is sponsoring what event, who a certain fighter is, and why I should even care.
by pud333 on
May 15, 2008 6:34 PM EDT
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Re: MMA Live on ESPN.com
Funny story: after years away from MMA, I got drawn back into the UFC because I read an article in the back of the sports pages of the Globe and Mail before a Matt Hughes fight, and he came off like a total dick, so I wanted to see him get his ass beat. Glad I DID come back, though. Moral is: individual personalities ARE what hook people... even the bad personalities.
by AJB on
May 15, 2008 6:46 PM EDT
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Re: MMA Live on ESPN.com
I wonder, though, if there isn't a way to have fighters move up and down through organizations based on performance. Almost like the soccer leagues in Europe, something like that. Have the best naturally rise to the top.
I know, crazy idea. No way it would work because it screws up "big money" fights that aren't necessarily based on skill. But something has to give between the current system and the ideal of seeing the best fight the best. It just seems like an unbridgable gap sometimes.
by AJB on
May 15, 2008 6:36 PM EDT
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Re: MMA Live on ESPN.com
by pud333 on
May 15, 2008 7:08 PM EDT
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Re: MMA Live on ESPN.com
by Richard on
May 15, 2008 7:14 PM EDT
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Re: MMA Live on ESPN.com
by pud333 on
May 15, 2008 7:34 PM EDT
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Re: MMA Live on ESPN.com
by Richard on
May 15, 2008 7:37 PM EDT
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Re: MMA Live on ESPN.com
by pud333 on
May 15, 2008 7:41 PM EDT
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Re: MMA Live on ESPN.com
by Michael Rome on May 15, 2008 7:41 PM EDT 0 recs
http://sports.espn.go.com/broadband/video/video?id=3398395
Link to the video.
by Nick Thomas on May 16, 2008 10:39 AM EDT 0 recs








