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MMA Live on ESPN.com

Tonight is a big night as ESPN.com makes its first foray into MMA programming.  As everyone knows Kenny Florian will be hosting.

Even more interesting is the fact that the show was delayed because UFC insisted it be UFC-exclusive.  Florian is now hosting, and it'll be interesting to see if the show actually is UFC exclusive.  Adam Swift broke this story:

The program's launch was apparently delayed by the UFC's insistence that it be exclusive to the UFC. The conflict has apparently been resolved as Kenny Florian will be hosting the first two weeks of the program, however, it is unclear the extent of the company's involvement.

This isn't the first time the UFC has pushed for exclusivity, however, media companies appear to be increasingly willing to look beyond just the UFC to see if there is a broader MMA market.

It will be very interesting to see if there are any UFC clips on this show.  It is very hard to run a relevant MMA show without any UFC footage, which is why they are in position to make demands like this.  By pushing it too far though they may lock themselves out of something big.

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Re: MMA Live on ESPN.com
It's shit like this and blackballing Matt Lindland that make me angry with Dana and co.

by Kid Nate on May 15, 2008 4:39 PM EDT   0 recs

Re: MMA Live on ESPN.com
This is the same crap that cost them both the CBS and the HBO deals. I'd much much rather have UFC on CBS than EliteXC.

by Kid Nate on May 15, 2008 4:40 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I don't see why it's such a big deal.  ESPN does MLB, NFL, NBA and NHL not baseball, football, basketball and hockey.

by Richard on May 15, 2008 7:08 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
To be honest, this isn't what cost them the CBS deal.  The CBS deal was lost because CBS wanted to actually own part of UFC, and wanted a hand in matchmaking.  Similarly, the HBO collapse has been cast online as a result of Dana refusing to make any changes at all, but that's not really the case.

by Michael Rome on May 15, 2008 4:54 PM EDT   0 recs

Re: MMA Live on ESPN.com
Is there a good source out there that you could link us to that has the details of what happened with the failed deals?  All I've ever seen is speculation.

by AJB on May 15, 2008 5:14 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I'm sure your sources are better than mine, but I was under the impression that Dana's refusal to deal with CBS sports or allow CBS to control the production scuttled the deal.

by Kid Nate on May 15, 2008 5:35 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
There's no definitive writing on it, it's all speculation.  It's just a question of where the speculation is coming from.  I know that UFC tried to compromise on all sorts of control issues with HBO, but it was other stuff that scuttled the deal.  

by Michael Rome on May 15, 2008 5:22 PM EDT   0 recs

Re: MMA Live on ESPN.com
I guess we'll never know since Dana doesn't like to talk about the deals they negociate.  As much as the UFC likes to maintain control, and as frustrating as this can be sometimes as a fan, I do admit they know what they're doing when it comes to their product.  I too would have liked to see the UFC as the debut MMA product on CBS rather than EliteXC, mostly because I think they put out a better product, one that is easily digestible on television.

by pud333 on May 15, 2008 5:38 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
The control issues are there, and are definitely a factor.  But it's not true that UFC would have had a deal, but CBS didn't want Rogan and Goldberg and that ruined it.  

The broadcast TV thing is tricky.  Any deal that is giving away 5 events a year for free is going to hurt their bottom line a lot if they don't get tremendous fees for it.  The events will have to be big name fights for Broadcast TV, and they'll probably take a big hit on PPV in the short run.  Any deal really needs to guarantee some sort of hype show for UFC events, needs to commit to promoting UFC PPV shows not actually on that channel, and needs to pay a lot.

I think it is completely understandable that Dana isn't going to turn his product over completely to CBS and just hope it turns out for the best.  They have built up an extremely profitable and successful fighting company, and the idea of turning it over to people that know almost nothing about mixed martial arts is crazy, especially considering the fact that he is doing so well without them.  It's not like they're in a position where they need a deal or they'll die.  

by Michael Rome on May 15, 2008 5:40 PM EDT   0 recs

Re: MMA Live on ESPN.com
This is true. But its also very clearly shows where the interests of Zuffa diverge from the interests of MMA as a sport.
When that happens, my loyalties lie with the sport. I was a fan before Zuffa and I'll be a fan after the Fertittas get out.

by Kid Nate on May 15, 2008 5:44 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I don't know about that.  Having the premier North American MMA organization crash and burn would probably be bad for the sport as a whole.

by Richard on May 15, 2008 7:10 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
Interesting.  Thanks for the info.

You know, I've watched Joe and Goldberg announce for so long, that it's hard to imagine watching a UFC match without them.

by pud333 on May 15, 2008 6:25 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
Kind of off-topic, but since you're in the know about MMA on TV, who are the commentators for Saturday Night Fights? And will Lon McEachern and Ken Shamrock (two of the best IMO) be doing live Strikeforce events now too?

by smoogy on May 15, 2008 5:47 PM EDT   0 recs

Re: MMA Live on ESPN.com
I see where you're coming from on that, but I think the best interest of the sport lies with Zuffa's interests.  I think the idea of this loose group of non-exclusive contracts where everyone can fight everyone is actually a disastrous idea that will end the MMA boom if it ever happens.

The key to UFC's success is that the fans see a fixed group of fighters, know their favorites, and get to see each fighting every few months.  The idea of a league with players you know coming up against each other is what sells in every sport.  There's a reason Sylvia/Fedor will bomb on PPV, and it's that nobody knows who Fedor is.

In a dream world, the mainstream press becomes educated about mixed martial arts, we get a "real" rankings system, and find out who the best in the world is.  Unfortunately that is not going to happen anytime soon, if ever, and for now the only company keeping MMA profitable and vibrant is Zuffa.

by Michael Rome on May 15, 2008 5:50 PM EDT   0 recs

Re: MMA Live on ESPN.com
Considering the situation right now, and all the disinformation about MMA in general, I think the best thing for the sport is through Zuffa.  I mean, the hardcore fans will always know who's who, but it's all about the mainstream right now.  With a stable of regular fighters, it will be easier for the casual viewer to get hooked.  

I watched the UFC early on in the dark days and then started watching again a few years ago on a regular basis.  I got into it because I liked a couple fighters and how they fought, but I knew nothing about something like BJJ.  at the time, a ground fight looked like a tangled mess of limbs and torsos to me.  It's only now that I feel educated enough, and about a couple years ago I really started to branch outside the UFC and take in some of the other organizations.

I think it's best to give the mainstream a fixed, polished product, and go from there.  Even today sometimes I get confused as to who is sponsoring what event, who a certain fighter is, and why I should even care.

by pud333 on May 15, 2008 6:34 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
Damnit, you said it better than me.

Funny story: after years away from MMA, I got drawn back into the UFC because I read an article in the back of the sports pages of the Globe and Mail before a Matt Hughes fight, and he came off like a total dick, so I wanted to see him get his ass beat.  Glad I DID come back, though.  Moral is: individual personalities ARE what hook people... even the bad personalities.

by AJB on May 15, 2008 6:46 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I think you're right in that the "loose group" is pretty much boxing, and we saw how easy it was to manipulate and control individual fighters, prevent fights from happening, etc., which nearly killed the interest in boxing for a long time (and it started from a much higher peak of interest than MMA has achieved).

I wonder, though, if there isn't a way to have fighters move up and down through organizations based on performance.  Almost like the soccer leagues in Europe, something like that.  Have the best naturally rise to the top.

I know, crazy idea.  No way it would work because it screws up "big money" fights that aren't necessarily based on skill.  But something has to give between the current system and the ideal of seeing the best fight the best.  It just seems like an unbridgable gap sometimes.

by AJB on May 15, 2008 6:36 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
You're right about the big money fights not necessarily being based on skill.  A lot of times, personalities make the purses.  An unfortunate by-product of having a model influenced in part by pro-wrestling.  

by pud333 on May 15, 2008 7:08 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I don't know that it has that much to do with the pro wrestling model.  I mean the nationally televised games for baseball and football tend to go to the larger markets first because that's just where the money is.

by Richard on May 15, 2008 7:14 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
What I meant by pro-wrestling was the marketing.  In terms of hyping a fight.  For example, when BJ won the belt, he says Sean Sherk is dead, then Sean walks in and does his own trash talking, etc.  I mean, it seems sometimes the bigger personalities get all the attention, where as you have a very good fighter like Machida or Okami and they'll probably never be given a title shot unless absolutely necessary.  I guess my point is, that it's not just all about fighting.  Personality has a huge impact on garnering interest to increase PPV buys. Other sports do it too, but with MMA, at least when it comes to the UFC, the marketing department has definitely taken a page out of the WWE playbook.

by pud333 on May 15, 2008 7:34 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I get that, I just meant that top billing in other sports doesn't always go to the best teams but rather the teams with the biggest fan bases (generally due to market size).  Obviously the other sports are more meritocratic because of playoffs and whatnot, but the networks are more interested in bigger markets than better teams.

by Richard on May 15, 2008 7:37 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
True enough.  It's about the bottom line after all.

by pud333 on May 15, 2008 7:41 PM EDT to parent up   0 recs

Re: MMA Live on ESPN.com
I couldn't even find a link for this.  It doesn't sound like ESPN is promoting it at all.

by Michael Rome on May 15, 2008 7:41 PM EDT   0 recs

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