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Kimbo Slice: What The Fans Really Want

David Mayeda ponders the question of why Kimbo Slice is a bigger media figure than MMA talent with significantly better credentials. More than that, actually, Mayeda essentially tackles who the fighters are, what the represent, what they do outside of the sport, how they carry themselves, what statements they make and beyond. He overtly states he doesn't blame Slice for his own hype - that belongs to Shaw and EliteXC - but he does reach this conclusion:

GSP does not represent all mixed martial artists in terms of work ethic, athleticism, or morality. Still, considering his overall athletic success and charitable goals, the fact that he is not receiving the ESPN spotlight is absurd. When MMA fans, fighters, and promoters wonder why MMA is still not as mainstream as we would like it to be, just look at who's being promoted, how they're being promoted, and who's not.

It's a reasonable sentiment, but ultimately represents the worldview of a very narrow segment of the population that watches MMA.

Travis Lutter, and to a lesser extent Jay Larkin, said it best: MMA fans suck. I know that's a cheap generalization, so let me unpack it a little.

There is a distinct blue collar tone to the overwhelming number of UFC/MMA fans in America. That doesn't necessarily imply those blue collar fans aren't interested in the finer points of the sport including an understanding of in-depth technique, but it most certainly doesn't rule it out either. More importantly, what's become clear in the wake of UFC rivals (EliteXC notwithstanding...yet) slowly dying out is that the UFC product - and less the sport - carries the day. The layers of appreciation for the typical fan of MMA (i.e. the UFC) certainly go beyond the entertainment of violence, but don't extend very far into appreciation for technique, philanthropic virtues or the normal metrics reserved to judge athletes in other sports. It's a sad reality, but a huge chunk of the sport's fanbase is there for story line entertainment, violence, some athleticism, and an enormous amount of vicarious heroism. Booing, for them, is perfectly acceptable. Sure they came to see athletes, but they came to see athletes duke it out and present a display as jarring as their imagination takes them. They did not come to appreciate the finer subtlties of MMA fight sport.

Mayeda's worldview is perfectly reasonable to the sort of fan who reads this site or others like it. I don't accurately have a grasp on what separates the different types of fan, although suffice to say, I can usually tell very quickly which one is which. To us, though, Kimbo Slice is an intriguing figure and one worthy of attention. But that attention shouldn't come at the expense or ahead of fighters who are truly at the upper echelon of the sport. To us, what's intriguing is violence, story line and entertainment. In that sense, we are no different than any other fan. But the premium we place on the exercise of talent in as granular a form as we can comprehend far exceeds what the typical fan is even prepared to offer.

Putting Kimbo Slice on the main event of EliteXC's CBS show makes perfect sense. For better or worse, his name and aura - with all of it's flaws - is going to put asses in seats and eyeballs on the television screen. His all but certain knockout over James Thompson will compensate for any lack of technical prowess to the typical fan in attendance or watching on television. Whether he'll convert folks who weren't fans before is a matter yet to be seen, but he'll absolutely "feed the machine".

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Re: Kimbo Slice: What The Fans Really Want
The so-called fan issue is not unique to MMA; it is a part of sports in general.  Most football fans don't know or care about an offensive lineman's footwork. Most baseball fans don't know or care if the batter is carrying his elbow to high during his swing.  The fan wants excitement and entertainment.  This is why Terrell Owens gets more shine than Reggie Wayne.  The in-depth fans will always be a small fraction of a sport's total fanbase.  They will logically spend less money as well.  So its in a sport's best interest to promote "Stars" rather than good technical practitioners. Without the Kimbos of the world headlining events, then the less well known guys wouldn't be getting any shine at all.

by Onan on Apr 29, 2008 11:58 AM EDT   0 recs

Re: Kimbo Slice: What The Fans Really Want
Yes, but fight sport is a little different. First, the swell of UFC fans is a recent phenomenon, most notably within the last two years. The UFC is still satisfying many more of the naive urges of their fans. The NFL, by contrast, has to deal with some of the more base impulses, but as a sport that is enjoyed by entire families through generations - and where I come from it's a way of life - the reverence and meaning of the sport is entirely different to the average fan.

Also, Kimbo, despite his developing skill, is being featured on the top bill in the country arguably ever. Yet, he doesn't have the talent many of the fighters on the undercard likely have. There is no real equivalent of this phenomenon in other sports. Yes, there was some of this in Atlanta with Michael Vick. He failed to ever get a Super Bowl ring yet was able to have the best selling jersey in the entire NFL. But Vick also had a noteworthy college career and managed to make it to the professional level on clear ability and talent. For all his professional shortcomings, he was able to beat the Packers at Lambeau in the playoffs. He showed flashes of brilliance and that enabled Falcon fans to keep hope that eventually Vick would carry the team. In other words, while he was obviously kept around to sell out the Georgia Dome at home games, he also was forced to win games. The pressure to perform seems a little greater in other sports, particularly as their are rival leagues and organizations which can feature lackluster talent by matching them up equally lackluster talent.

by Luke Thomas on Apr 29, 2008 12:15 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
That last sentence should read:

The pressure to perform seems a little greater in other sports. With MMA there is particularly less as there are rival leagues and organizations which can feature lackluster talent by matching them up equally lackluster talent.

by Luke Thomas on Apr 29, 2008 12:16 PM EDT   0 recs

Re: Kimbo Slice: What The Fans Really Want
The most obvious example of this is Tank Abbott who is only now beginning to lose his "aura" with the casual fan.  While Kimbo has enjoyed success thus far in his career (in a very limited number of matches) Tank was still carrying a very high level of "importance" to the casual fan when coming into the Kimbo fight.  This despite his having a 1-6 record since 2003 coming into that fight...and being stopped in all 6 of those losses.

There are very few people who could be considered "stars" in other sports having that low of a success ratio.  Whereas some stars get the status through outside exploits (T.O.) or through occasional spectacular plays that overshadow their shortcomings (Vick) they still perform at a level that in some way warrants their status in the sport.

We are much more closely related to pro wrestling as far as who gets top billing than any other real  "sport."  The absolute best will always end up rising to the top levels despite any charisma issues...etc.  But general marketability will always be much more important than pure skill.

by brentbrookhouse on Apr 29, 2008 12:51 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
I think you're missing the point.  Tank Abbott is not an example of matching lackluster talent to put on a good show.  Tank Abbott is an example of a washed up brawler using his name and history to collect a pay check.  

A better example of match making with lackluster talent and producing a better product would be MMAC is DC last year.  The card was devoid of stars, but delivered on excitment in a big way.  Any time you say "Who the hell are these guys" before the match and "Wow, that was a great fight" after.  

by szucconi on Apr 29, 2008 1:09 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
But you can't do that on network TV. You gotta have or make a star to hype the show in advance.

by Kid Nate on Apr 29, 2008 1:24 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
That is also true, but its another issue.  The goal for EliteXC should be to pull people in with Kimbo v. Tank and put on a great show by great match making with the rest of the card.  Featuring ex-NFLers is not getting that done.

by szucconi on Apr 29, 2008 1:30 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
They're a business.  Their goal should be to make as much money as possible.

by brentbrookhouse on Apr 29, 2008 1:36 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
Yes, they do want to make money, but they are not (see ProElite's SEC Filing).  You can only watch Kimbo try to kill people in a cage so meny times.  They need to develop fighters and the show as a whole with great match making.  They can't just keep putting there big draws on the same card every show until they turn a profit because it will not be profitable.  Nick Diaz is a good example of a fighter who always puts on a good fight.  He fights to the level of his competition and the result is always entertaining.  EliteXC's match making motto should be "Come for Kimbo, Stay for Diaz, Shields, Rogers, ect."  That way they don't have there whole promotion resting on Kimbo's shoulders.  Think about it, what is Kimbo got hurt and couldn't fight on the May card or worse, he fights hurt and loses.  Where would they be then.  Main Event: Gina Carano?

by szucconi on Apr 29, 2008 1:51 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
exactly.  Sure, people would be happy to see a show where all the fights are good with no real "stars."  The problem is the NUMBER of people who would be happy versus the number of people who wouldn't have watched at all because of the lack of top "name value" star.

What I was talking about was that a Kimbo or Tank has a better ability to sell a show than say...a Jake Shields.  Shields is undoubtedly a better fighter on a technical level and you're likely to have a better fight in a technical sense from him than a Kimbo or Tank.  The point I was making is that performance dictates your worth to a promotion less in MMA than in other sports, as just pure "star power" is much more important.

by brentbrookhouse on Apr 29, 2008 1:33 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
This is akin to why people don't like classical music and Britney Spears sells millions of album.

Just because it is popular doesn't mean it is good, or the people that make it popular are smart or have good qualities.

Just because you sell a million records, it does not mean shit, just means a million people are as dumb as shit.

There will always be uneducated onlookers who have different values of entertainment, and the less educated the onlooker, the more value Kimbo's entertainment has.

by DirtyML on Apr 29, 2008 1:26 PM EDT   0 recs

Re: Kimbo Slice: What The Fans Really Want
And the more value Kimbo has...the better position for the company that has him under contract.

You'd better believe that I'd have been trying to sign Kimbo if I were running an MMA promotion.

by brentbrookhouse on Apr 29, 2008 1:36 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
Some people love crazy action films with loads of violence. Some people love introspective, slow moving dramas.

I like both.

The perfect fight is a physical manifestation of Once Upon a Time in the West.

by AnonymousA on Apr 29, 2008 3:03 PM EDT   0 recs

What the Fans Want
... is to see Colossus knock Kimbo out.

I think he's got a pretty legit shot at taking down Kimbo in this fight and giving us all a chance to see if Kimbo's got any ground game at all.  I think Colossus has been training at Extreme Couture -- right?  Pretty decent track record for guys coming out of there.

War Megapunk.

by Realhoops on Apr 29, 2008 4:35 PM EDT   0 recs

Re: What the Fans Want
He also has a weaker chin than my grandma.  Which is the real issue.

by brentbrookhouse on Apr 29, 2008 7:50 PM EDT to parent up   0 recs

Re: What the Fans Want
Oh, I know.  I'm just really hoping that he comes out with the bull-rush and takes Kimbo off guard, gets him down, and tests the ground game before Kimbo gets a chance to catch him with a big hand.  It's unlikely, I know ... but I can dream, right?

Ironically, yesterday I caught a replay of one of those "Best of Pride" shows on Best Damn on Fox Sports, and one of the highlights was A.Emelianenko knocking Colossus out in 12 seconds.  Glass jaw came to mind pretty quickly!

Just keeping my fingers crossed that Extreme Couture has come up with a gameplan to keep him away from Kimbo's punches long enough to do some damage.

by Realhoops on Apr 30, 2008 9:30 AM EDT to parent up   0 recs

Re: What the Fans Want
He could implement the "Running Starnes" gameplan and survive for a round.

by brentbrookhouse on Apr 30, 2008 1:18 PM EDT to parent up   0 recs

Re: Kimbo Slice: What The Fans Really Want
I think you guys really overestimate how educated fans of other sports are.

The average baseball fan many of whom played the sport themselves for years has virtually no idea how to read a stat line, thinks sacrifice bunts are "good baseball," and says stupid shit like "speed shows up every day, power only shows up twice a week."

The average football fan can't tell zone defense from man, can't name more than a couple non-skill position players on their own home team, has virtually no concept of different blocking schemes and only watches the ball on every play.

With regard to other sports, I am that ignorant average fan.

by Richard on Apr 29, 2008 8:14 PM EDT   0 recs

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