Bloody Elbow: An SB Nation Community

Navigation: Jump to content areas:



Around SBN: C&P Interviews Lee Corso Bar-right-arrows



IFL Prez Jay Larkin Brings The Heat

The lyric to the old song goes "Freedom's just another word for nothing left to lose", and IFL President Jay Larkin seems to have taken that saying to heart.  The IFL's lack of box office success seems to have given Jay peace of mind as he  speaks freely about the state of MMA in this interview with 411mania's Lotfi Sariahmed:

On Dana White:

The most recognizable figure in the UFC is Dana White. And that's a very bad statement for a sport and an industry when the frontman, or whatever he may be, the promoter, is more recognizable than any of the fighters.

On Working With Other Promoters:  

I have encountered very little encouragement in this industry about promoters working together. We're out there saying we're willing to work with anyone in this industry; we'll take on all comers. We'll promote with anyone and I've seen a lot promoters run for the hills at the mention of co-promoting.

On MMA As a Market:

...is there a market for MMA? Now coming from the boxing world, when I first saw MMA I didn't like it. I didn't enjoy watching it........The more I learned about it the more I found I enjoyed it and the more I could appreciate the strategies and I have found that for the most part, the fan base out there doesn't have a clue. Not a clue what they're seeing, not a clue what they're watching and therefore they're almost uniformly attracted to the UFC light show. The dancing girls, the music, the UFC brand and the spectacular job the UFC's done in creating that brand.

Do they really want fights? Do they want mixed martial arts? Do they want competition at the highest level of the sport? Or do they want to run around wearing their Affliction t-shirts and swigging Xyience. What is this really about? Is there really a fan base for this or is it a cult?


On Gary Shaw and Elite's May 31st Card:

Gary and Elite are doing exactly the right thing in putting their best product forward with more emphasis on the "sellability" then on the competitiveness of the bout. The idea is to get eyeballs to watch it and as I pointed out to you earlier, our card a few weeks ago was spectacular. It was as good as MMA gets. But if no one is watching it what difference does it make? We're talking to ourselves.

The entire interview is just a fascinating read. Odd to hear a MMA Exec give an interview and there is nary a bleep nor curse word in the whole thing.

0 recs | Comment 7 comments

Story-email Email Printer Print

Comments

Display:

Re: IFL Prez Jay Larkin Brings The Heat
Does Jay need Bobby to sing the blues? Or the wipers to be keeping time?

Whenever anyone quotes Kris Kristofferson in a blog post, that day is a good day.

Today is a good day.

by mattwatt on Apr 28, 2008 8:44 PM EDT   0 recs

Re: IFL Prez Jay Larkin Brings The Heat
Jay Larkin is pretty much as recognizable as the IFL.  In that most people have no idea who/what the hell he/it is.

by brentbrookhouse on Apr 28, 2008 8:50 PM EDT   0 recs

Re: IFL Prez Jay Larkin Brings The Heat
That IFL show was ho-hum. What Larkin can't see in his bitterness is that despite Dana's odd primadonna behavior, they have a stable of champions that people will pay to see. Who does the IFL have? Matt Horwich and Bart Palamazoo? Its one thing to recognize the ignorance of everyday MMA fans, but that doesn't mean you can give them mediocre product and sell it like its gold.

by smoogy on Apr 29, 2008 12:21 AM EDT   0 recs

Re: IFL Prez Jay Larkin Brings The Heat
I actually like the IFL. From the shows that I've seen the fights have ranged from decent to pretty damn good. But I think the team concept they started off with really drove some people away who probably aren't coming back.

by Tonley on Apr 29, 2008 12:51 AM EDT   0 recs

Re: IFL Prez Jay Larkin Brings The Heat
Yeah, Larkin's coming in too late to save the IFL from themselves. What the original concept failed to understand is that fighters make stories and stories make promotions. The team concept just killed any kind of narrative they might have built. And frankly the ring really hurt them. The tussles in the ropes, the restarts to re-center the fighters, those things are momentum killers. And without PRIDE style soccer kicks -- and shit, the whole PRIDE ambiance, the ring just sucked the life out of those fights. And don't get me started on the TV show.

by Kid Nate on Apr 29, 2008 9:10 AM EDT to parent up   0 recs

Re: IFL Prez Jay Larkin Brings The Heat
One of the other big things that hurt the promotion is very simple.  When you rely on a small group of fighters to fight often (which is necessary to carry the team concept) you have to stop fights early to keep fighters healthy.

There have been A LOT of fights in the IFL that have been stopped too quickly.  As soon as a fighter looks hurt the fight is usually stopped.  This means their fights lose a lot of the drama you get with one guy getting hurt, recovering and coming back.

With the stable of fighters they have they really did have the opportunity to run some great cards, but the limiting team structure really handcuffed them.

by brentbrookhouse on Apr 29, 2008 9:59 AM EDT to parent up   0 recs

Comments For This Post Are Closed


User Tools

"All men are frauds. The only difference between them is that some admit it. I myself deny it." -- H.L. Mencken

FanPosts

Community blog posts and discussion.

Recommended FanPosts

Pomeranian_of_war_small
BE Sept. Meta-Rankings: WW Tables
Pomeranian_of_war_small
BE Sept. Meta-Rankings: LHW Tables
Pomeranian_of_war_small
BE Sept. Meta-Rankings: MW Tables
220px-mrjohncreilly_small
What Makes DREAM so Damn Entertaining?

Recent FanPosts

Small
EliteXC Announcing team... gotsta go
3d-flying-hmmm-wallpaper_small
Try out for TUF 9
100_0075_small
My Take on the Aftershock of Kimbo/Petruzelli
Boogaard_small
CNBC wonk: MMA is not a viable business
Small
Losers at EliteXC: Kimbo vs. Some Guy
Small
EliteXC Heat Ratings Are In...
Small
The $100 Experiment: EliteXC and Strikeforce
Small
EliteXC "Heat" and the Numerous Affliction Ads
Small
Kimbo Slice is Officially a Can... ...and Other Stuff We Learned From EliteXC: Heat
Small
Kimbo Down by Jab

Post_icon New FanPost All FanPosts Carrot-mini


Site Meter