Everyone seems to be on a moral high horse here though......if you were the champ, that set a record for title holdings, and you just defended your title against a man who was supposed to destroy you as he did Cr-Cop, but you beat him in three rounds, you'd expect to get paid.

He did. But Randy was paid considerably less for his win over Gonzaga than Lidell was paid for getting KTFO in the first round. That's a little bit of a slap in the face, and I think many of you would feel the same way in his position. He might even have been paid less than lidell was for losing to Jardine.

Randy could have been another major marketing focus after defending.

First, people fight for pride. That's why he came back to fight Silvia. Then, it gets to be about money. But in the end it's all about RESPECT. and the UFC, through their own machinations, have validated the idea that their sign of respect is the dollar. And the Heavyweight champ is supposed to be the most repsected man in the game. (I know, I know, Silvia gets none, and he was champ......but he's also this big, goofy chump.)