[Before anyone throws a tizzy, I'm sure if women were part of the UFC's target demo, it would hate mothers too. Also, I am writing from the perspective of someone in the eastern United States.]
I wanted to watch the Weidman vs Machida fight so bad. So so bad.
I tried so hard to stay up for it, but my son got me up at 5:30 in the morning. I worked all day, and it was just impossible for me to make it past 11pm.
I passed out. I'm in my 30's now, and I just can't stay up for all hours.
If I do manage to stay up to watch these main events, it ruins a Sunday morning where I, like many men with families, have many obligations: making pancakes, taking care of the kids, getting everyone organized to go to church etc. What's worse is that many times during the wrestling season, Sunday is the only full day I get with my wife and family. Sometimes I feel like I have to choose between being a good UFC fan and being a good husband and father.
So many UFC fans got hooked on this sport in their 20's, and then they grew up; they matured. It just seems to me that the UFC has failed to mature along with them (in a variety of ways, not just this).
I know some you may sneer and call me a lame-o or an oldster. You'll say that I'm 32 and not 52. You might point out that boxing holds it's major fights on the exact same schedule as the UFC, and they get plenty of buys.
I would respond that Pro Wrestling, which sports a model far more similar to the UFC than boxing, understands the value of catering to men with families, and its PPVs start at a reasonable time.
Also, I guarantee that if I feel this way, there are many many others who feel exactly the same. Fatherhood sometimes takes the starch right out of your shirt.
Please UFC, stop hating fathers and start your PPVs a couple hours earlier.