FanPost

UFC PPV buyrate strongly correlated with Google Trends data

Mookie published an article about UFC 173 where Meltzer was using Google Trends data as a proxy for PPV buyrate. In order to figure out if it's a decent proxy it, I calculated their Pearson Coefficient. Gathered data from MMA Payout and Google Trends.

Cleaned up a bit, here's what it looks like.

The % of peak searches is split where there is more than one PPV in a month. The uniq tab removes all events in a month where there is more than one PPV.

The Pearson's Coefficient is 0.7208 for all events and 0.7693 for the unique in month events. This means that 77% of the variance in the buyrate is captured by the Google Trends data, making it a good but not exceptional proxy. Even this happens to be great news for UFC 175, as this July is the largest spike in the trends data since UFC 100.

\The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

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