Dana White's Tweet of the Week

David Manning-USA TODAY Sports

Dana White got upset with an article after only reading the headline and lashed out at the ideas of marketing and journalism.

Dana White and the UFC are in a bit of an uphill battle with UFC 173's promotion. The main event sees Renan Barao defending his UFC bantamweight title against TJ Dillashaw.

Barao is a legitimate top three pound-for-pound fighter in the world but he is the king of one of the dreaded "lower weight classes," in a down PPV market and doesn't speak English (which matters, regardless of how much we may wish it didn't).

That was the point that Ben Fowlkes tried to make in an article at MMA Junkie titled The Hard Sell: Renan Barao is the world's best fighter:

First Barao was a "monster." Then he was a "killer." Now he’s "the pound-for-pound best fighter in the world," according to White, and just in case you aren’t buying that, he’ll go ahead and bury you with stats. Because nothing gets fans fired up for a title fight quite like math.

It’s hard to blame the UFC too much. On paper, Barao should be a superstar. His unbeaten streak is legitimately impressive, even if the first few years of it came against regional nobodies, and even if White apparently felt the need to fudge some of those numbers when touting Barao’s stats ("The kid hasn’t lost a fight in 35 fights," said White, which isn’t exactly true, since Barao is 32-1 according to Sherdog and 28-1 according to MMA.tv).

But if Barao’s struggle to go big time tells us anything, it might be that skill doesn’t sell as much as we’d like to pretend it does. Not by itself, anyway. Not if it comes wrapped up in the package of a 135-pound fighter who doesn’t speak much English, doesn’t have much in the way of an identifiable personality, and – let’s just be real here – looks a little bit goofy.

To White, the headline was all he needed to read before he got upset and claimed that it was another case of someone "saying stupid shit to get hits:"

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker