Mobile app 'Ultimate Gay Fighter' forced to change name due to 'take-no-prisoners' legal pressure

Handsome Woman Productions announced today that they have been forced to change the name of their mobile app "Ultimate Gay Fighter" due to legal pressure from an "unnamed mixed martial arts promotion."

Here's one from the whoda thunkit file.

Our Vox Media sister-site Polygon, the site of record for video game news, is reporting that a mobile app maker is having to change the name of their latest game due to legal pressure from an unnamed, but easily identified corporate entity:

According to Handsome Woman Productions, the company in question "believes the UGF brand and related mobile gaming product threatens one of their reality TV series/fighting competition brand." As a result, the developer is unable to defend the game's current name against what founder Michael P. Venker calls a billion-dollar company.

"We have a trademark pending, but the prospect of a potential lawsuit is very intimidating," Venker said. "We don't have the funds to compete with their take-no-prisoners approach. We offered them solutions, but this company remains firm in believing our Ultimate Gay Fighter brand threatens their brand, despite vast differences in our customer base and product."

Polygon had previously covered the appand questioned whether it was funny or just offensive:

In Ultimate Gay Fighter, a forthcoming brawler for iOS and Android, players take on the role of a variety of iconic gay caricatures, including a drag queen, a butch lesbian, an Asian 'twink', a gym bunny, a golden-chain wearing African-American rapper and a drunken bisexual woman. Each character wields a comedic 'gaytality' move that makes reference to common LGBT jokes.

At a time when video games are tentatively beginning to offer up portrayals of gay characters, carefully introduced by developers keen to play fair and to seem cautiously even-handed, it is a sparkling rainbow of a game, splashing about in campy iconography with abandon. It is, undoubtedly, aiming for humor, although not everyone is seeing the funny side.

The game has attracted media interest, some positive, some not. It was due to be self-published by Handsome Woman this month but has been delayed, according to a company spokesperson, "due to interest in the brand from a large organization." No firm release date has been announced.

That last quote from Handsome Woman is pretty funny.

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