We all knew it was coming. Bisping, if anything is rarely silent. And in the face of pointed criticism from his rivals, a response was inevitable. Bisping spoke to Damon Martin at Fox Sports about the Ranger Up brand, and his feelings toward their use of his image to help market their products. His review of their work was less than glowing, to put it mildly.
"They do seem to have a hard on for me. There's the fact that their product is obviously so s--t that they have to latch onto me, a fighter that's got nothing to do with their company, but they've got to latch onto me and take a bit of my star, a bit of my limelight without sounding like an a--hole to try and sell a f--king few of their sh--ty t-shirts and jeans," Bisping said.
"I mean if you are bored enough like I am sometimes, you can go on their website and look at their clothing and holy s--t no wonder they're trying to use me to sell some of it, because I don't know who in their right mind would buy any of that s--t. It's just f--king awful."
"To be honest, it's just a whole waste of time on their behalf. I don't know what they hope to achieve from. They're trying to make fun of me, I get that, but it was just an epic fail. An epic fail of all proportions. I didn't think it was funny, I think it was just a big fat waste of their time. The fact that Ranger Up and Tim Kennedy, I think they're one and the same, I don't know that to be true, but I assume they're one and the same -- they're doing just what Jorge Rivera did. Good for you, milk it. Milk it to the fullest potential because it's over again for another few years until you have some other f--king d--khead that might want to fight me again."
He also spoke about the build up to his fight with Jorge Rivera, which led to him spitting on corner-man Matt Phinney post fight. Phinny, not-so-coincidentally, was the man chosen to play Bisping in Ranger Up's latest I am Michael Bisping video. Honestly, of all the attempts they've made to poke fun at Bisping, I found this latest one to be the most lighthearted and fun. But, I suppose it's a little easier to laugh when the joke's not on you... or at least not part of a long and systematic campaign to get under your skin.