UPDATE: The fan contest to help a UFC fighter win a Harley Davidson might not occur at every event as previously stated below, according to UFC officials.
At UFC 171, Johny Hendricks, Robbie Lawler, Dennis Bermudez, and Ovince St. Preux all pocketed $50,000 in bonuses on Saturday night, but that's not all they could win! (As read in a game show announcer voice)
Dana White announced at the post-fight press conference that as of this past weekend that all bonus recipients (starting with last weekend's show) are now eligible to win a Harley-Davidson motorcycle via fan vote on the UFC's official Facebook page. This is part of a sweepstakes series where fans who cast their vote on FB and then tweet their vote become eligible to win various Harley-Davidson prizes (but not a motorcycle). As of this publish date, the voting process has ended and Hendricks has won by a landslide over Lawler (2nd), Bermudez (3rd), and St. Preux (4th).
The UFC and Harley-Davidson have had a long-time partnership, and this is the latest promotional deal from the famed bike manufacturer to both fans and fighters. Recent TUF winners Chris Holdsworth, Kelvin Gastelum, Colton Smith, etc. have also won snazzy new motorcycles as a bonus for winning the show.
We're barely 25% of the way through the calendar year and there are still 40+ events left, so there are plenty of new rides to be handed out over the course of the year.