ESPN reporter says Gatorade allowing Jon Jones to wear logo at UFC 165, but no pay involved

Tom Szczerbowski

ESPN's Darren Rovell spoke to Gatorade who informed him that Jon Jones will receive no pay and does not have a sponsorship contract with the company as reported yesterday. Rovell later back tracked on the "no money" claim.

As was reported yesterday on this and many other sites, Jon Jones will be wearing the Gatorade logo into the cage Saturday night at UFC 165 when he takes on Alexander Gustafsson. Jones will be the first fighter to ever sport the Gatorade logo inside the cage, an impressive claim to be sure.

However, ESPN's Darren Rovell is making it clear that it is not a paid sponsorship, Jones is being allowed to wear the logo, but is not being paid for it:

There could be any number of reasons for this from both sides. Gatorade may not see the value yet in sponsoring a UFC fighter with serious dollars. Maybe Malki Kawa (Jones' Manager) and Jones feel this is a good way to start building toward a paid sponsorship in the future. Whatever the reason, a Gatorade representative telling a trusted ESPN reporter that this is not a paid sponsorship pretty much ends any of that talk.

Or does it?

No...but really, it does.

UPDATE: Rovell issued a pair of follow up tweets:

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker