He's the champion of the UFC's Light Heavyweight division. He wears the belt once worn by Chuck Liddell, Randy Couture, Quinton Jackson, Forrest Griffin. But something's missing. Jon Jones is anything but the kind of beloved superstar those ex-champions personified.
"Fighters are what they are," says White. "Jon Jones comes off as a heel because people don't like him. For whatever reason people don't like him, you know....
"There's plenty of black fighters. People loved Rampage. People love Anderson. I don't think it's a black or a white thing. I think its something about his personality that people don't like."
Jones faces Alexander Gustafsson tomorrow at UFC 165 in Toronto, Ontario, Canada.
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