Frankie Edgar looking at TUF 19 as a way back to a UFC title shot

Ron Chenoy-US PRESSWIRE

Former UFC lightweight champion Frankie Edgar approaching his upcoming coaching stint opposite BJ Penn on The Ultimate Fighter 19 as a way back to a UFC title shot.

It's about exposure. It's about making the fans want to tune in to see you every week over the course of 12 weeks to see you and your opposing coach. It's about building your brand. It's about turning yourself from former champion into marketable pay-per-view commodity. That's how Frankie Edgar is approaching his upcoming stint as a coach on The Ultimate Fighter.

The UFC has announced that former UFC lightweight champion Edgar will coach season 19 of TUF opposite former UFC lightweight and welterweight champion B.J. Penn. When the season wraps the two coaches will meet for a third time inside the Octagon.

The first time the two met, at UFC 112, Edgar defeated Penn by unanimous decision. The victory ended Penn's reign as lightweight champion. An immediate rematch at UFC 118 produced the same result, a unanimous decision victory for Edgar.

Edgar would hold the title for one draw and one successful defense before losing the belt to Benson Henderson at UFC 144 and failing to defeat Henderson in a rematch at UFC 150.

A drop to featherweight followed for Edgar. He faced UFC champion Jose Aldo in his first fight at 145 pounds. Edgar lost that fight by unanimous decision. He would rebound from that defeat with a unanimous decision win over Charles Oliveira at UFC 162.

Penn would bounce back from his consecutive losses to Edgar with a 21-second knockout of Matt Hughes at UFC 123. He would follow that win with a draw against Jon Fitch. Unanimous decision losses to Nick Diaz and Rory McDonald would follow. Penn has not fought since the loss to McDonald at UFC on Fox 5 in December 2012.

It should be mentioned that Edgar and Penn's third fight will take place at the featherweight limit of 145-pounds, a weight at which Penn has never competed.

Penn, currently unranked, will earn an immediate place in the top ten in the UFC's featherweight division with a win over Edgar. With the UFC's sometimes seemingly arbitrary title fight booking, a Penn victory may even earn him a shot at the featherweight title.

And that unknown manner in which UFC title fights are decided is one of the main reasons that Edgar elected to sign on to coach TUF and fight opposite Penn. Speaking to Ariel Helwani on a recent episode of The MMA Hour, Edgar said:

It's not always about who is most deserving. It's about who is the most popular and can sell the most pay-per-views. This show can only help that.

Edgar is currently the third ranked fighter in the UFC's featherweight division, a division stacked with fighters that are chomping at the bit to get a shot at current divisional kingpin Jose Aldo. With his recent loss to Aldo, Edgar's most expedient path back to a title shot may very well be through TUF and Penn.

Now it's up to Edgar to sell that idea to the UFC fans and matchmakers with his performance as a TUF coach and a third victory over Penn.

More from Bloody Elbow:

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker