The UFC had previously announced that they would be doing a massive press tour for the rematch between Anderson Silva and Chris Weidman at UFC 168. The method of PR seemed to take a page out of the Floyd Mayweather vs. Canelo Alvarez tour that saw those fighters cross the country and go to Mexico to promote their bout.
It was a smart tactic for the UFC and something that is likely to help build up a very big fight.
Today, the UFC sent out the schedule with cities, times, dates and other details:
Monday, Sept. 23 – Los Angeles, Calif. – UFC Gym in Torrance, 4 p.m. PT: Q&A with UFC president Dana White, UFC® middleweight champion Chris Weidman and former middleweight champion Anderson Silva. Free and open to the public.
Tuesday, Sept. 24 – Las Vegas, Nev. – Main Lobby, MGM Grand Hotel & Casino, 11 a.m. PT: Press conference with UFC president Dana White, Weidman and Silva. Free and open to the public, streamed live on UFC.com.
Wednesday, Sept. 25 – New York, N.Y. – UFC Gym – NYC John Street, 5 p.m. ET: Autograph signing with Weidman and Silva for the first 300 fans.
Thursday, Sept. 26 – Bristol, Conn. – ESPN Press Day
Friday, Sept. 27 – Miami, Fla. – Klipsch Ampitheater at Bayfront Park, 1 p.m. ET: Open workout with Weidman and Silva. Free and open to the public.
Sunday, Sept. 29 – Rio de Janeiro, Brazil – Clube dos Marimbás, 1 p.m. BRT: Q&A with UFC president Dana White, Weidman and Silva. Free and open to the public.
Monday, Sept. 30 – Sao Paulo, Brazil – Press conference (location/details forthcoming) with UFC president Dana White, Weidman and Silva. Streamed live on UFC.com.
UFC 168 takes place December 28 from the MGM Grand Garden Arena in Las Vegas, Nevada.