In recent months Detroit has been hitting the headlines for all the wrong reasons. A city on the verge of collapse with a rapidly shrinking population it’s painted a picture of Michigan as a state under siege. However, a few hundred miles west of Motown is another city which today is a vibrant beacon to the entire region.
Grand Rapids has proven a fertile ground for businesses in a state struggling under economic hardship and among that its MMA community is not only growing—it’s thriving.
I’ve recently moved over the border in Canada, but increasingly I find myself travelling the short distance to attend the growing number of MMA events in Michigan’s second biggest city.
MMA outfits such as Ground and Pound Promotions have been putting on show-stopping events here for many years and today are a shining example of what small, regional MMA promotions can actually achieve.
This is remarkable considering how tough promoting MMA events can actually be, let alone making a profit. However, using cutting edge marketing techniques, Ground and Pound has gained a regional following and made stars of its deep roster of fighters—many of whom have gone on to fight in major national and international tournaments.
One way it’s effectively marketed itself regionally, stretching its pull across Michigan and South West Ontario, is its use of search engine optimisation (SEO).
Grand Rapids SEO companies, like Level Up Digital, have teamed with the promotion to help sell tickets to the many events it holds throughout the year, which routinely sell out: a remarkable feat considering the economic climate.
However, Ground and Pound’s marketing successes aren’t limited to the use of Grand Rapids SEO firms. Word of mouth, even today, still proves to be one of the most effective ways of selling fights.
The promotions know this, which is why their roster of fighters always put on compelling shows which has the fans talking about their events long after the final bell. The result is a rapidly growing promotion which not only increases the public’s awareness of MMA, but also feeds grass roots talent in the sport.