Late last month word came out that Invicta Fighting Championships would be moving to standard televised pay-per-view for their July 13 PPV headlined by Marloes Coenen against Cris Cyborg in a rematch to crown the promotion's first featherweight championship. The move from internet PPV to traditional TV PPV was a big one, but they weren't locked to roll on every major carrier as DirecTV was not set to carry the show.
Invicta president Shannon Knapp announced on Facebookearlier today that the show would now be carried on the satellite provider:
I just got word that Direct TV will be carrying the televised ppv. It will take a couple of days for them to update their systems, but it is a go!!! :)
This was the last major hurdle as far as making the show available to the masses as Dish Network and iN Demand were already planning to carry the show.
There's likely a lot riding on the success of this show. With rumors that Showtime may have interest in a broadcast deal with Invicta, bombing with their biggest star in their first PPV effort -- reasonably priced just at under $15 -- could possibly make the premium cable network hesitant.
Dave Meltzer talked briefly about some of the other risks and benefits of PPV last week when the initial announcement was made. Via MMA Fighting:
Moving to pay-per-view is a major risk, particularly for a promotion with no television backing. The costs of Internet pay-per-view are significantly less than doing a live television broadcast, but the upside is also far more limited because most fans have been reluctant to buy shows of that type on the Internet. Even with worldwide availability, UFC events only do a tiny percentage of purchases on the Internet as compared to the traditional television platform, even though television pay-per-view is only available in a few countries.