Women's MMA is a smash hit in the UFC. The first two fights we saw featuring the ladies were testaments to the excitement and grit they bring to the table. This Saturday night, at UFC 159, Sara McMann and Sheila Gaff will mark the 3rd female bout in the UFC. The only thing that is mildly disappointing about this bout is that it will be on the FX portion of the card. That's nothing to sneeze at, but I still would have preferred it to be part of the main card.
The art of selling a fight has been defined in several different ways by the athletes in MMA. You have the pro wrestling smack talk fest of Chael Sonnen, the all class and no sass style of Anderson Silva, the dark places of Georges St. Pierre and among the women, Olympic bronze medalist, Ronda Rousey presents a super aggressive, in your face style. With women's MMA being just four months into it's UFC tenure, the ladies might have had an arduous job to keep the fans interested in their bouts, but the first two matches of the year have really set a great precedent and opened up the eyes of many fans.
A lot of that buzz is no doubt due to the efforts of Rousey's massive media coverage and no BS approach to pretty much everything. She says what's on her mind and makes no apologies for it. Not all of the ladies are eager to follow in her promotional footsteps when marketing their fights. Some like to let their talent do the talking. I recently spoke with the other Olympic medalist under UFC contract, Sara McMann, who detailed why she prefers the no fuss route, and how she views those that make a lot of noise. Here's what she had to say:
I don't think that I'll change who I am to promote a fight. For me to do that is so far away and different from my personality, that it would be kind of fake. It would be me selling out. You could tell that it was not who I genuinely am. If it's their personality, then more power to them. I hope it helps them in their career and everything.
This is how I feel about fighting. What's going to sell people on watching my fights is my skill. I plan on becoming such an unbelievable fighter that I won't have to talk like that to sell my fights. I'll sell it anyways. I'm gonna be myself and everybody can take it as they like.
I think the girls that hype their fights are probably doing it more to make money. There's no denying that if you get more attention, you'll get more sponsorship money. That's probably the reason. I just decided and looked at the whole situation ... I'm a big person on living the life that you want to live, but you have to accept the consequences of those choices. I knew that if I didn't want to hype things up and go down that route, then I have to accept that I'll get less attention and less money, and I'm okay with that.
You can follow Sara via her Twitter account, @Sara_McMann