Maybe Bjorn Rebney didn't read the front page of CNN, USAToday sports, the LA Times, Yahoo, or ESPN back in February. Maybe he didn't watch UFC 157 and see two women deliver a great fight in front of a sell out crowd that loved every minute of it. But somebody at Bellator should have, and they should have let him know that Women's MMA has arrived in a big way. I know that the Ronda Rousey show dominated all the press, but Liz Carmouche helped deliver in both the build up to the fight, and an action packed main event that was filled with drama, and near finishes. UFC is following up with a second WMMA fight as a co-main event on one of it's FX cards. Rousey, and the winner then get a 12 week platform to sell their upcoming title fight. So, someone at Bellator should remind Bjorn that not only does he have women on his roster, he has some of the best in the world at the 115lbs weight class, and he is not getting the most out of his fighters.
Why are Jessica Aguilar, and Felice Herrig on the undercard of this week's Bellator show? I'm not saying that either women is Ronda Rousey in or out of the cage, but they are talented and don't need a whole lot of help to sell themselves. Aguilar is ranked number 1 in the world at Strawweight, and frequently contacts MMA reporters prior to her upcoming bouts so that she can volunteer an interview. She is also a bi-sexual, living with her girlfriend an angle Liz Carmouche used to generate a lot of support from the gay and lesbian community. Maybe I'm the only who thinks that a good publicist would find a way to parlay Aguilar's story into some different demographics from the normal Bellator group. Herrig is not hard to find on twitter, not only tweeting about her training, but MMA, and life in general, with some very nice pictures mixed in. She is also on a three fight win streak, and her skills are improving. Aguilar and Herrig's fights are not being buried by elite prospects, or tourney finals... they are bumped by Luis Melo vs Trey Houston, and Ronnie Mann vs. Rodrigo Lima... please let me know if you are tuning in just to see those fights on SPIKE.
Maybe Bellator doesn‘t want to look like it is promoting a poor man's Ronda Rousey, but I can't think of another reason that they would not promote top 10 rated female fighters on the main portion of their card at a time when WMMA has buzz and is getting attention and gaining a wider acceptance. Neither of these fighters, or Bellator could have made these fighters into Ronda and the publicity wave that took over her last fight... don't get me wrong, but Bellator is doing it's best female fighters, and itself a disservice this week by the fight placement of it's two female fights.