Ambition has never been one of UFC president Dana White's shortcomings. When White revealed that the UFC was hoping to present 13 fight cards in Brazil during 2014, it raised some eyebrows. One set of those eyebrows belonged to Marshall Zelaznik, UFC Managing Director of International Development.
Following UFC Fight Night 29, Zelaznik was quick to praise White's passion for the Brazilian market, but was just as quick to point out that the boss's hopes were maybe just a tad too ambitious for the coming year (via MMAFighting.com):
I think it shows his passion and intense for Brazil. I don't know we'll get 13 events here next year. I think it would be more like what we did this year. Maybe a little more, maybe a little less.
The UFC will present a total of eight fight cards in Brazil during 2013. Six of those eight have already taken place, with two more to come during the closing months of the year.
Zelaznik revealed that one of the problems the UFC faces in Brazil is the fact that the country may not have 13 cities that can accommodate the promotion:
The problem with 13 events here is how many cities really can take 13 events. Could you do events in 13 different cities? I don't know. I mean, you gotta spread them out enough to do that.
Another consideration for the UFC is what markets will lose out if the promotion attempts to up the number of Brazil cards in the future.
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