FanPost

Rampage and Reebok


Checking BE earlier tonight I was rather disappointed seeing one of the main articles focusing on a Ronda Rousey tweet but no mention of the UFC on Fox media call and some interesting tidbits it had brought up. Apologies in advance for this being rather shitty, first time posts never end up good, especially when you feel like Helen Keller looking at HTML.

Obviously, one of the biggest stories coming out of the conference call was Rampage Jackson and his separation from the UFC. One interesting note Rampage had let out was that he was now officially sponsored by Reebok. Reebok, a subsidiary of Adidas, is a rather popular "active lifestyle" brand in the United States; it is the creator of the NHL's uniforms and up until last year was the NFL's uniform creator as well. The idea of the UFC going "mainstream" with its Fox deal would certainly invite these major sponsorships as we have seen with Anderson Silva, Jon Jones and Junior Dos Santos all being signed by Nike. Yet, according to Rampage, the UFC have not given him permission to wear any Reebok labeled apparel to and/or in the cage.

We are all aware of the bans on firearms/knives/etc but why the ban on such a "mainstream" brand? Obviously at one point, the UFC had placed brands on their ban list that we see today or used to see (Dethrone/One More Round). But none of these brands carried the "weight" that Reebok or Nike holds, sponsorship-wise, and its obviously shocking that the UFC wouldn't allow Rampage to wear Reebok apparel.


MMAJunkie has posted an article that has an update on the matter saying that Reebok never contacted the UFC about the sponsorship. It is fairly common knowledge that the UFC charges sponsors for the "right to appear on their broadcasts" but its seems rather strange that such a big company could overlook this detail.

Anyways, what are your thoughts on the matter? Does the situation seem a little fishy?

Or is it just Rampage being Rampage?


\The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

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