Everyone knew that Zuffa cancelling a UFC pay-per-view at the last minute would be extremely costly for everyone involved. But with all the different variables involved, it was hard to nail down a number on just how much everyone missed out on. Whenever you want to talk numbers in MMA though, you can generally turn to one man - Dave Meltzer, who now works for MMA Fighting. He wrote an excellent piece breaking it all down, and the amount of money lost by Dave's estimate is astounding - at least 40 million dollars. Here's the UFC's side:
When Dana White was interviewed by Ariel Helwani on Tuesday night's UFC Tonight show, he noted the company had already spent $2 million in marketing costs for UFC 151 at the time the decision was made to pull the plug, because Jones wouldn't agree to face late replacement Sonnen. But that's only a tiny part of the picture. For UFC, the irretrievable losses incurred by the event not taking place will almost surely be well into eight figures. One source in UFC estimated the figure at $20 million. And that is just for the company.
There are similar losses when it comes to a number of businesses in Las Vegas like hotels and restaurants, taxis, clubs, and weekend gambling revenue from those attending. There is also a somewhat conservative estimate of $7.5 million in losses that won't be made up for both cable and satellite companies throughout North America based on projections for what would have been the revenue from UFC 151 and UFC 152, which will now only be revenue from UFC 152.
He also said the economic hit in Las Vegas could hit 20 million, and that new ticket sales for UFC 152 after the cancellation have only totaled about $200,000 so far. And here's what he said about the potential PPV loss (Meltzer points out at length beforehand that is just an estimate):
If we go with the idea the show would have done 550,000 at a $50 average, and that's a conservative estimate, that's $27.5 million in revenue, of which roughly half goes to UFC and the other half goes to cable and satellite distributors. Of UFC's share, that also has to include paying everyone involved with the show, including fighter salaries and bonuses.
I highly suggest you read the whole article for a better overall picture of the situation. Either way though, the cancellation was a huge hit to the pocketbooks of everyone involved.