August 11, 2012; Denver, CO, USA; UFC president Dana White talks during the press conference following UFC 150 at the Pepsi Center. Mandatory Credit: Ron Chenoy-US PRESSWIRE
At tonight's UFC 152 post-fight press conference, UFC president Dana White went on an epic rant about a Toronto Sun reporter, Steve Simmons, that ripped on the organization and the event in an article. Dana spent an extended amount of time shooting down all the things Simmons said in his piece, but the most interesting part was about PPV draws. In his piece, Simmons stated that Brock Lesnar was the company's best draw, and he left. Dana rejected this, saying that the company's top PPV draw is UFC welterweight champion Georges St. Pierre, and he's "been saying this for years".
To top that, Dana actually listed off the top five pay per view draws in the company, which is something he has never done before. Here's the list:
I'm not sure how Dana calculates PPV draws, but it's tough to say that GSP was a bigger draw than Lesnar during Brock's tenure with the company. Brock fought seven times in the UFC, and main-evented five of those cards. Those five sold 5.57 million PPV's. St. Pierre was on one of those cards (UFC 100), yet Lesnar still got the main event spot. GSP routinely draws in the 700-800k buy range, and did 920k for his UFC 94 bout with B.J. Penn. GSP has fought more on top, so he has sold more PPV's. But on a card-to-card basis, Brock was undoubtedly the bigger draw. Just another nice piece of spin on Dana's part.
Perhaps the biggest surprise is that Chael is on the list. He's only main-event two cards, and they were both fights against the number two draw in the company, Anderson Silva.
Either way, it's an interesting piece of inside info from a company that doesn't normally disclose much about PPV stuff.