Players use a $25,000 artificial salary cap to draft 5 fighters from the card before each event begins. Eachfighter has a salary designated by Kountermove -- salaries range from $3,000 to $8,000. The winners are determined based on how the fight plays out rather than simply a fight's outcome (pick'em format). Kountermove calculates a fighter's fantasy score based on the number of strikes, takedowns, submissions, dominant positions, and rounds won. Scoring data from the fights flows into the site in near real-time, so players can monitor their teams as the event happens. The data used in calculating a fighter's score is provided by UFC's official stats provider, FightMetric.
The site was started with the idea that MMA in general must market "up and coming" fighters to become a truly mainstream sport. "There are many great fighters out there that no one knows about because so much of marketing in MMA is geared toward the top fighters" said Aaron Ard, a co-founder of Kountermove.com, "we wanted to create a game that would create interest and engagement in preliminary fights as well as the headliners." Statistics are bearing this out; over 85% of Kountermove players' teams have at least one fighter competing on the preliminary card. No Kountermove player has won a major tournament without a preliminary card fighter on their team.