Photo: Paul Abell-US PRESSWIRE
Days after his tweets "apologizing" for his role in the cancellation of UFC 151, Jon Jones has already stepped back away from his "carrying of the cross." In a tweet this afternoon, Jones agreed with a fan who placed the blame on Dan Henderson for his injury not coming to light earlier.
Here's the tweet:
Now, there is something to be said for the idea that Henderson's injury came far enough in advance that there could have been more time to adapt and save the show. I'm not inside either Henderson's camp or the UFC to know if they were made aware of the injury but I was told that it wasn't until specialists fully understood the extent of the injury that Henderson was ruled out.
The real issue with Jones' tweet is the inconsistent messaging. If he wants to tweet that he'll "carry the cross," that needs to be the message. Adding in "but really, it's his fault" just makes things muddled and kind of ugly. If their stance was "where was Henderson letting everyone know as soon as he hurt his knee?" Then that should have been the message Jones and his team have put out there strongly without wavering from the beginning.
Anything as simple as "Had we known that Henderson was hurt and may have had to pull out of the bout three weeks in advance, we could have worked with the UFC to come up with a replacement fight to save the event. Unfortunately, that did not happen and we weren't comfortable with the last minute switch. We apologize to the fans, but there are times when we have to protect our own best interests. I can promise you that I'll deliver the next time out."
That wouldn't seem to be too difficult, would it? Instead, we've seen an "apology" and then blame. It's a continuing PR trainwreck.