Is it just me, or does the reaction of the media, the fans, and the fighters seem to be lacking some.....accuracy? Everyone is berrating Jon Jones, but why is there no anger directed toward the UFC?
I don't know, perhaps I'm mistaken, but I could have sworn up and down that the decision to cancel a card rests upon the shoulders of the UFC executives, and them alone. Yet, the fans and fighters are tearing Jones apart for being...selfish, greedy, self-absorbed, and, most laughably, scared. What does that make the UFC, then? Does it not make them greedy, does it not make them selfish, does it not make them scared of failure? It does, and somehow the mainstream media, the fans, and the fighters have missed that.
People keep saying they "understand" the risks Jones would have to take in order to take the fight, but that he should do it anyway. Jones could lose, he could lose big- and if that were to happen, do you think the UFC would really have his back? I think the past speaks for itself, no? So what Jones is risking is essentially money, a career and popularity. Let's put the UFC up there- are they not risking the same exact things if they were to put on 151 without Jones? If they are at the same risk, and they came to the same decision- how is it that one person, who does not control a company's actions, take all the blame, while the million dollar executives, the big company take none of the blame, let alone the majority of it?
Well, I'll tell you how- public relations. This is the UFC using their PR team to their advantage, and it has likely been their plan since first hearing of Henderson's injury roughly a week ago. Their plan was to back Jones into a corner, give him the option of taking the fight or not- but tell him that if he says no, everyone will be affected and the card will be canceled. What's that? Classic guilt trip, and I commend Jones for standing up to it, and walking away. Anyway, back to the PR team- what they have done now, is create the perfect scape goat. All it takes is a loud-mouthed, pissed off, 'popular' owner making some dramatic statements, and presto- all the media attention turns right where you want it, away from you, your poor contingency planning, and your poor contracting.
Bravo, then, UFC- you have ruined yet another card, you've added yet another fighter's name to the list of career you have, potentially, ruined, and you've cost the fans dearly. All of this, for what? Why would you try to fleece your patrons, your fighters, your employees? Well, as you so elegantly put it- because you're 'disgusting' and 'selfish'.


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