The Ultimate Fighting Championship (UFC) and music streaming service Spotify partnered for what Spotify is calling the most successful branded campaign they've enjoyed in their history. The campaign allowed UFC fans to vote for the walkout music of the competitors on The Ultimate Fighter Live Finale on June 1.
Mashable wrote up the campaign:
...no other contest even comes close to matching the UFC's results - according to Spotify representatives this week, the UFC promotion attracted about four time as many votes as any previous campaign on the platform. (Both UFC and Spotify declined to specify how many votes that totaled.)
So what was the contest? The UFC has a reality show and mixed martial arts competition called The Ultimate Fighter, in which a field of combatants compete for a pro contract with the league. For the season finale last Friday, combatants picked two potential songs for the "walkout" music that plays when they enter the ring. Fans were able to listen to the two songs on Spotify, then vote for their selection via the UFC's Facebook page, which has more than 8.7 million likes.
Did you vote in the contest? Do you use Spotify?